Helping merged independent businesses work as one
An ADVISE focused engagement
Mid-size Cloud Subscription Software Business - 18 months working with Head of Business
- Reorganization merged 4 previously independent companies each serving different areas within shared and distinct customer sets
- Lack of alignment, trust and collaboration between the leadership & practitioners in units – lots of distracting “internal turf” wars.
- Duplicated teams in the same customer each working differently
- Customer complaints - “too difficult to do business with” - impacting adoption, sales expansion & retention.
- Suggested ways to create an aligned & combined vision & process across units
- Recommended approaches to aid alignment, empowerment and active buy in from leadership and practitioners
- Provided collaborative mindshare & empathy alignment models that the leadership team used to reach alignment, an action plan and measures of success.
- Recommended customer re-segmentation and cross area training approaches to maximise efficiency & customer business value
- Simplified & standardized value-based engagement approach very popular with customers, leaders & practitioners
- Leadership & practitioner team aligned on common vision and business functioning & collaborating together
- Reduced overlap and resources focused where they add most value
- Increased customer satisfaction, adoption, expansion and retention