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Build a "Start Up" against established competition
An AUGMENT focused engagement
Embedded COO role in incubator unit of Software & Services company
- Mandate to establish & grow a "start up" business in Oil, Gas & Energy market
- Market dominated by large powerful incumbent competitor
- Established business growth "start up" mindset and commitment
- Innovative competitive strategy of "Value Promises"
- Flexible "Value positive" commercial and implementation structures
- Institutionalised integrated direct and indirect Business model & organisation
- A profitable $28M revenue from almost zero within 12 months
- Market share growth against more traditional opposition
- Incubator Industry business and approaches adopted into mainline business